February 23, 2004

By: Sam Aristol
Website: http://www.1st-in-cars.com

New Strategic Alliance For Car Customer Satisfaction Study

The global information firm J.D. Power and Associates and Haymarket Publishing, publishers of What Car? and Autocar magazines, are joining forces on the UK’s leading Car Customer Satisfaction Study.

Now in its ninth year, the study will again ask motorists to assess the first two years of car ownership, this time with V and W registration cars first sold between September 1999 and August 2000. During this period more than 2.2 million new cars were sold in the UK. J.D. Power and Associates will use independent sources to reach a wide cross-section of UK motorists and will report on owners’ experiences with their cars, dealers, manufacturers and breakdown assistance services.

We are very excited to be working with J.D. Power and Associates, said What Car? editor Steve Fowler. Our magazines are all about providing consumers with relevant information to help them in their car purchase and beyond, and one in four new car buyers already refer to What Car? before making a decision. Our relationship with J.D. Power and Associates will enable us to provide car buyers with even more essential information before they go shopping.

Results of the study will be provided next spring by Haymarket Publishing in both What Car? and Autocar, as well as on the leading Web site whatcar.com.

The purpose of our studies is to provide manufacturers with high quality independent information to help them in their efforts to improve customer satisfaction, Dave Sargent, director of European operations at J.D. Power and Associates, explained. We also provide information to consumers to help them make more informed decisions. Our alliance with Haymarket Publishing is designed to enhance this service.

About The Author:

Sam Aristol is a successful author and regular contributor to http://www.1st-in-cars.com.  Great car accessories and parts plus financing, insurance and leasing tips.