February 24, 2004

By: Claude Parizoe
Website: http://www.1st-in-cars.com

TheCarConnection and Auguri Corporation, Partner to Improve Customer Experience Shopping Cars Online

Auguri Corporation, provider of the leading interactive sales solution for the automotive industry, and TheCarConnection, the Web's automotive authority, today announced that TheCarConnection features Auguri ASPIRE query technology to assist customers in their car evaluation and shopping experience on www.thecarconnection.com. As long-standing partners, the incorporation of the Auguri technology on TheCarConnection site is a strategic move that addresses the increasing consumer demand for helpful, effective tools to research and shop cars online.

Auguri ASPIRE is a patent-pending, interactive sales, profiling, and recommendation tool that captures customer vehicle preferences and provides immediate feedback on a vast inventory of automobiles. With the ASPIRE interactive tool, a reader of TheCarConnection shopping for a new vehicle simply identifies the preferred car and ranks those features that are most important—such as safety, gas mileage, performance, or price. ASPIRE then lists recommended vehicles available and identifies which automotive dealers and manufacturers carry those vehicles. This powerful tool enables consumers to research and locate the ideal car real time, dramatically improving their shopping experience online.

TheCarConnection, founded in 1996, is an established editorial and news source for the automotive industry. Millions of car buffs visit our site every day. They trust our daily and weekly automobile news and reviews, said Paul A. Eisenstein, publisher and editorial director of TheCarConnection. We selected Auguri ASPIRE because of the powerfully accurate review and recommendation capabilities it provides our customers. We want to equip them with all the information they need to feel satisfied that they have made the best, smartest purchase decision possible. The Auguri technology allows us to do just that.

According to J.D. Power and Associates, 62 percent of all new car buyers in the US go online to research their purchase, up from 54 percent last year. On average, consumers planning to buy a car visit up to six automotive sites before making a purchase. Shopping and finding the right car is a big purchase decision for most consumers, said Fadi Micaelian, president and CEO of Auguri Corporation. “The Internet offers a vast amount of information on vehicles. The key is providing consumers the right tools to tap into all the information available and help them find the ideal vehicle that meets their specific needs. With Auguri ASPIRE, we are providing the automotive industry with a powerful, cost-effective interactive selling solution to reach millions of potential car buyers online.

About The Author:

Claude Parizoe is a successful author and regular contributor to http://www.1st-in-cars.com.  Great car accessories and parts plus financing, insurance and leasing tips.