February 25, 2004

By: Sebastian Zima
Website: http://www.1st-in-cars.com

MVCars.Com Teams With Yahoo! Autos To Expand Reach Of Local NY Area Car Dealers

MVcars.com, the Mohawk Valley's Internet auto source, today announced an agreement with Yahoo! Inc., a leading global Internet media company, to distribute vehicle inventory listings to Yahoo! Autos , a comprehensive roadmap for researching, buying, selling and maintaining new and used cars in one central place on the Web.

MVcars.com is an upstate New York Internet automotive advertising agency that provides Web design and hosting services, consultation, and advertising. Its site offers Mohawk Valley vehicle shoppers the ability to view information and photos of its local member dealers' vehicle inventory and access their Web sites. Through the new relationship with Yahoo! Autos, this same vehicle information on MVcars.com will now be electronically available to Yahoo!'s millions of consumers through Yahoo! Autos.

The MVcars.com site is regionally targeted and our penetration in the local market rivals the largest national automotive sites, said Matthew Bramble, president, MVcars.com. Our agreement with Yahoo! Autos will not only further increase our reach with dealers, but will also enable our member dealers to both tap into the audience of one of the world's most trafficked Internet destinations and continue to take advantage of emerging new media plaform.

More and more consumers are making the Internet their first stop when purchasing or selling a vehicle, said Dave Lundell, producer for Yahoo! Autos. Working with MVcars.com and its local member dealers, Yahoo! Autos can continue to offer consumers easy and quick access to find and purchase the car they are looking for, as well as provide dealers with a central Web location to directly target their products and services.

As an indication of the way the Internet is changing the way people are shopping for cars, Bramble cited an October, 1998 report from Forrester Research, Inc., that stated that the Internet will eliminate classified ads as we know them. Four-line print ads will transform into full-fledged consumer services for seeking employment and selling autos and homes. This change will empower consumers, depress print classified revenues, and transform the role of traditional intermediaries.

About The Author:

Sebastian Zima is a successful author and regular contributor to http://www.1st-in-cars.com.  Great car accessories and parts plus financing, insurance and leasing tips.