June 22, 2004

By: Robert Clarotto
Website: http://www.1st-in-cars.com

BMW of North America announced a reduction in pricing of SIRIUS Satellite Radio receiver kits

BMW of North America announced a reduction in pricing of SIRIUS Satellite Radio receiver kits at BMW centers and MINI dealers across the country today. New car buyers of the BMW 3 Series and X5, MINI Cooper and Cooper S, will be offered a center-installed SIRIUS receiver kit for a MSRP of $395, plus installation.

Pricing of the center-installed SIRIUS receiver kit for the X3 is set at $325, plus installation. In addition, SIRIUS will offer an additional incentive to owners of the all-new X3 Sports Activity Vehicle who have SIRIUS installed at the time of delivery with a consumer rebate of $200 when activated with a one-year or greater subscription.

SIRIUS provides BMW drivers with over 60 channels of 100% commercial-free music and more than 50 channels of sports, news, and entertainment, including traffic and weather in 20 major markets, sports play-by-play of the NFL, NBA and NHL, and an array of original programming, coast-to-coast.

We are committed to providing our loyal owners with added benefits and value at a competitive price, said Alan Harris, Vice President, Aftersales Marketing and Sales for BMW and MINI. SIRIUS is a key component of our vehicle accessory strategy for all BMW and MINI models; and by providing this option at a reduced cost, we plan on turning even more BMW and MINI owners into SIRIUS fans.

This announcement represents the future of SIRIUS and the satellite radio category – providing consumers with a lower cost entry point to add the very best entertainment you can get with a new car purchase, said Doug Wilsterman, Senior Vice President of Automotive OEM, SIRIUS. BMW continues to be a leader in providing buyers with technology that adds value to a new car purchase and entertainment to the consumer’s lifestyle.

About The Author:

Robert Clarotto is a successful author and regular contributor to http://www.1st-in-cars.com.  Making that car wish list come true with auto parts, stereos and accessories plus financing tips.