June 22, 2004

By: Timothy Higgs
Website: http://www.1st-in-cars.com

Looking for a new Honda vehicle visit - Honda-approved dealership web site

Honda has launched the second phase of its e-Commerce Internet shopping initiative by providing customers with more and faster information, American Honda Motor Co., Inc. announced today.

The site, www.ehonda.com, was first launched in May 2000. Customer feedback has led to a number of changes to streamline the process and provide direct access to configure a vehicle and obtain a price quote.

Originally a customer might click through several screens to reach the page where they can configure a car and ask for a price quote, said Steve Center, senior manager for e-Business at American Honda. Now you can begin configuring a vehicle after just one screen.

Once a customer configures their new Honda vehicle, they can ask the site for assistance in selecting a dealer. Five dealers will be listed, with priority given to those dealers with which the customer has a prior sales or service relationship. Other dealers will be listed based on proximity to the customer.

The site will indicate which dealers are a Honda Certified Internet Dealer. The number of Internet Certified dealers has grown from about 260 in Phase One to more than 400 with the launch of Phase Two. In addition, more than 900 of Honda's 1,000 dealers are expected to achieve 'Certified Internet Dealer' status by spring 2001.

To achieve 'Certified Internet' status, a dealer must maintain a dedicated Internet sales staff and agree to respond within one working hour and no longer than 24 hours to consumer requests for price quotes or questions. The dealer must also be a member of the Honda Interactive Network and maintain a Honda-approved dealership web site.

About The Author:

Timothy Higgs is a successful author and regular contributor to http://www.1st-in-cars.com.  Making that car wish list come true with auto parts, stereos and accessories plus financing tips.