June 23, 2004

By: James Potter
Website: http://www.1st-in-cars.com

Budget Travel Teams Up With Budget Rent A Car To Offer Tips For 'Traveling Large For Less'

Arthur Frommer’s Budget Travel magazine and Budget Rent A Car System, Inc. today announced an exclusive partnership to offer readers and renters a way to 'Travel Large for Less'.

Beginning with the June issue, Budget Travel will include a monthly print series sponsored by Budget Rent A Car, featuring an interesting U.S. city and how to make the most of it on a budget. The piece will provide readers with ideas on how to 'get to' and 'around' this destination inexpensively and will point out sights to see, places to eat, routes to drive and a host of other tips. A list of upcoming events in the city will be included as well.

For example, in San Francisco, the June destination, readers can learn about free walking tours and Sunday concerts, great inexpensive dining options in North Beach, the Mission District and the Embarcadero, details about the Chinatown Night Market Fair or the Union Street Festival and where to stop when driving up to Napa Valley for a day trip.

In addition, Budget locations in and around the San Francisco area will display the print spread at the rental counter as well as a special subscription offer for Budget Travel. The tips will also be included in a brochure and will be made available at the counter in each highlighted city so that travelers have the 'insider’s guide' at their fingertips.

The synergy between Budget Travel and Budget Rent A Car provides a strong starting point for an effective marketing partnership, Publisher Nancy Telliho said. Both companies seek to provide smart consumers with the information and tools they need to get the most value out of their vacations.

At Budget, we are committed to providing customers with great value not just in their car rental but for all their travel, said Scott Deaver, executive vice president of marketing for Cendant Car Rental Group, the parent company of Budget. Our new initiative with Budget Travel is a natural extension of this commitment and reinforces that Budget is the leading value choice for renters.

About The Author:

James Potter is a successful author and regular contributor to http://www.1st-in-cars.com.  Making that car wish list come true with auto parts, stereos and accessories plus financing tips.